Now the industry is looking for added value for the investments that were made. What if there is something that utilizes your investment and brings competitive advantage by increasing your sales that helps you to differentiate your company from others “just” by using the data and bring something extra?
Does that really exist? YES.
With serialization, mobile devices open the doors to change. Serialization can bring augmented doctors into your living room.
Delivering the brands to the end consumer or patient to their living room will have a competitive advantage.
What if a nice bear comes into your kid's bedroom and tells your child how to take the medicine and distracts him or her from the subject?
What if a doctor can tell your grandpa how to take his medication because he can't read the small letters on the leaflet anymore?
Daugtor can give a summary of what the leaflet would say or display a nice cartoon to support the intake of the medicine for your child and this all in your living room.
It is not a replacement of the leaflet, it is simply an additional service to educate or inform the patient. The e-leaflet or other services like serial number history retrieval can easily be linked to the Augmented Doctor. The setup is done in a wink of an eye and customizations are fully in your control.